How many people live in the defined study area?
Currently, there are 247,366 persons residing in the defined study area. This represents an increase of 107,894 or 77.4% since 1990. During the same period of time, the U.S. as a whole grew by 25.9%.
Is the population in this area projected to grow?
Yes, between 2012 and 2017, the population is projected to increase by 12.3% or 30,498 additional persons. During the same period, the U.S. population is projected to grow by 3.9%.
How much lifestyle diversity is represented?
The lifestyle diversity in the area is very high with 39 of the 50 U.S. Lifestyles segments represented. The top individual segment is Established Country Families representing 27.3% of all households.
How do racial or ethnic groups contribute to diversity in this area?
Based upon the total number of different groups present, the racial/ethnic diversity in the area is very high. Among individual groups, Anglos represent 72.7% of the population and all other racial/ethnic groups make up only 27.3% which is somewhat below the national average of 37%. The largest of these groups, African-Americans, accounts for 18.4% of the total population. Hispanics/Latinos are projected to be the fastest growing group increasing by 38.6% between 2012 and 2017.
What are the major generational groups represented?
The largest age group in terms of numbers is Survivors (age 31 to 51) comprised of 74,086 persons or 30.0% of the total population in the area. Compared to a national average of 29.0%, Survivors are also the most over-represented group in the area.
Overall, how traditional are the family structures?
The area can be described as somewhat traditional due to the above average presence of married persons and two-parent families.
How educated are the adults?
Based upon the number of years completed and college enrollment, the overall education level in the area is somewhat low. While 84.7% of the population aged 25 and over have graduated from high school as compared to the national average of 85.1%, college graduates account for 26.0% of those over 25 in the area versus 27.8% in the U.S.
Which household concerns are unusually high in the area?
Concerns which are likely to exceed the national average include: Finding A Good Church, Finding Spiritual Teaching, Problems in Schools, Dealing with Stress, Teen/Child Problems and Aging Parent Care.
What is the likely faith receptivity?
Overall, the likely faith involvement level and preference for historic Christian religious affiliations is somewhat high
when compared to national averages.
What is the likely giving potential in the area?
Based upon the average household income of $62,610 per year and the likely contribution behavior in the area, the overall religious giving potential can be described as about average.
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